Adventure travel trade association

Visualizing todays adventure traveling consumer

Infographic Design

in Collaboration with

ATTA marketing and editorial staff

The Adventure Travel Trade Association (ATTA) wanted to define current motivations for adventure travelers to share with their industry associates.

Infographic to be used at presentations

"Lesley was fantastic to work with as she took time to understand our data so that she could properly design it in an-easy-to-digest fashion. Her process was logical and gave time for me to give input at various stages and get stakeholder buy-in on my side. The infographic was right on point with our branding and our needs."